Commonly Used Print Terms

 

CMYK What is CMYK?

 

Cyan, Magenta, Yellow and Black are process colours.

 

RGB What is RGB?

 

Red, Green, Blue. Different amounts of each of there colours are used to produce a broad array of colours on screen.

RGB is used on computer screens, giving a true representation of how a colour look on screen,

where as CMYK will be represented differently on screen then it would be in print.

 

JPG What is JPG?

 

JPG or JPEN is a compression format that is used for images. The degree or compression is able to be

changed allowing either better quality or smaller size. JPEG's are best used in images with realistic scenes

with smooth variations of tone and colours. JPEG's are not recommended for line drawings or flat colour

images, this is where GIF's produce a lower file size.

 

PDF What is PDF?

 

Portable Document Format. A PDF contains all text, fonts and images, and unlike JPG's retains each individual

files editability.

 

EPS What is EPS?

 

Encapsulated PostScript. EPS is the print standard format for storing high resolution vector illustrations.

 

Die Cut What is Die Cutting?

 

Die cutting is used to create different different shaped cuts on a print job. The die is a small piece of metal bent

into a shape then pressed into the paper to cut it. This is a great way to create a job that sents you apart from the

rest.

 

Vector What are Vectors?

Vector uses geometrical primitives such as points, lines, curves and shapes or polygons, each of which are defined

by mathematical equations, making them resolution independant, which means they can be scaled to any size without

losing any resolution quality.